How to get testimonials and customer reviews for your e-commerce site

How to get testimonials and customer reviews for your e-commerce site (Formula Negocio Online)

When it comes to converting indifferent Internet users into enthusiastic buyers, posting testimonials and customer reviews can be an effective technique to motivate consumers to take activity.

In spite of the fact that you may have some concerns about this, the benefits outweigh any potential problems that may arise. For example, in a recent report, it has been shown that 90% of people's acquiring decisions are influenced by online assessments - which is the reason it's essential to openly share your feelings. customers.

So how exactly does it take to get customers to share their experience? In this article, we will present the advantages and disadvantages of distributing customer testimonials, and explain how to set up an evaluation system on your e-commerce site.

For what reason should e-merchants value customer ratings?

Testimonials from sincere customers can persuade a fresh out of the plastic new potential customer to take activity and make a purchase for several reasons.

Potential customers can gather more relevant data by examining reviews left by existing customers who have already purchased the item or service.

For example, on the Modcloth site , clients have the chance to add extra data notwithstanding their testimony. They can share details about the item and themselves; potential clients can therefore identify with existing clients having comparable morphological criteria, and better imagine how the garment in question will fit them.

These types of detailed customer reviews can help you improve the SEO of your online sales site and the positioning of an item page in the search results. MOZ, a leading site in the field of SEO, conducted an examination whose results showed that the production of customer reviews (as text) affected nearby search results.

Realizing that our innate human behavior drives us to compare ourselves to other gatherings and communities to validate our decisions, client testimonials can be helpful in reinforcing the phenomenon of social verification.

A consumer may be interested in an item, yet at the same time be hesitant to get it. Customer Reviews can provide the "social evidence" that consumers need to validate their underlying interest and make the decision to purchase; since they can benefit from the experience of existing customers.

When a client writes a conclusion, their story can be considered as a very persuading feedback from a sincere source; item descriptions alone don't generate such a persuasive effect. Therefore, as an e-merchant needing to increase its turnover, you have every interest in presenting your items in the best possible way.

The results of a survey conducted by Bright Local affirm that customer ratings have an effect on sales and conversions:

84% of people trust online customer ratings as much as recommendations made by trusted people

54% of people visit an organization's website after reading positive customer reviews about it

74% of people trust nearby businesses after reading positive testimonials about them

58% of people rate rating stars as the most critical quality pointer when making an online purchase.

Furthermore, in case you're as yet reluctant to enable customers to write reviews on your site for fear of negative feelings they may leave, you ought to realize that even negative testimonials can enable you to increase sales in your site. some specific cases.

For example, researchers found that when consumers did not know an item, negative reviews could really increase sales by 45% ; the experts concluded that it was as yet a type of advertising that generated buzz and aroused the interest of other potential customers who did not know the item and decided to attempt it.

Since you understand the importance and power of customer reviews, check out these 5 strategies that will help you encourage customers who purchase your items or services to leave their own particular testimonials.

1. Make it easy to evaluate your items online https://www.eudigital.co/formula-negocio-online/

Introduce an evaluation system on your e-commerce site. You can analyze the websites of other e-merchants to examine how they have implemented their own particular customer rating system; however, we recommend the star rating system.

E-merchants ought to be inspired by Amazon's customer rating system . The system includes a star rating and written comments; and even an advanced search work is provided to enable consumers to view different types of testimonials.

There are likewise catches "write a customer comment" well highlighted on the Amazon site.

You can include your own particular suggestions to take action on your item and order affirmation pages, in your e-sends, or in your invoices and receipts. Do everything possible to make it as easy as possible for your clients to write testimonials about the items they have purchased - and make sure you additionally feature on your site the page where the testimonials can be submitted.

On the off chance that you need to add item evaluation features to your e-commerce site, check out some of these Shopify applications and extensions:

Item Reviews

What's more, remember to development! Customers will likely leave testimonials weeks or even a long time after making their purchase. Automate the experience sharing request process by integrating it into your purpose of-sale system or e-mail marketing efforts; for customers who have made a purchase receive an email welcoming them to share their experience a few weeks after the delivery of the item.

2. Have a presence on social networks and other online stages

Les clients can leave ratings on your online store, as well as on other stages too. Satisfied customers must be able to easily write testimonials when they experience a successful experience with your image. Make sure you have a presence on social networks and other stages to encourage sharing of stories clients :

Other search engines, like Yahoo and Bing You can likewise subscribe to relevant business directories based on your area of ​​activity (here are some examples: TrustPilot, TripAdvisor, etc.) 3. Offer rewards aux clients

You can encourage clients to write comments by rewarding those who agree to do as such; after all, written work a testimony requires a great deal of time and effort. The desire to be reciprocated will encourage them to share their experience, and receiving a reward will further enhance the experience they have had with your image.

You could offer coupons or rebates to encourage customers to share their return openly. You could likewise once in a while organize contests and raffles, and choose a winner from the clients who submitted their testimony on time.

Rewarding clients who share their experience in composing is an acceptable practice. Be that as it may, it isn't allowed to purchase testimonials. The proposition should just refer to the composition of sincere testimony, without the intentional expansion of other mentions for persuasion purposes.

4. Optimize your mobile presence to be where your customers are

You can further encourage your customers to leave comments by enabling them to easily share their mobile experience. Simply make sure you have realistic expectations; it will be troublesome for them to write elaborate comments by tapping their phones with their index(Onga Hammerhead Pool Cleaner).

Create a place where customers can respond and leave a note by picking the appropriate star rating; something that would be easy to achieve on a smartphone.

You can likewise be more creative, and collect written comments, as well as information from customer fulfillment questionnaires. This will enable you to create extra limited time content items that you can associate with customer reviews, while keeping up the straightforwardness of the mobile experience sharing process.

For example, here is a survey composed of 3 questions to answer with a yes or no:

Are you satisfied with our item?

Would you recommend it to a friend?

Would you get it once more?

You would then be able to analyze every one of the answers and extract information that you will be able to show on your sales pages, as Naked Wines does .

naked wines avis clients

These information don't constitute a written testimony, yet may supplement the more elaborate customer comments.

5. Bear in mind to inquire

Do you remember that among 10 clients who are asked to share their experience, 7 of them agree to do as such? Try not to believe that your customers, even the most steadfast, will take the initiative to write a testimonial and send it to you.

Locate a polite and creative approach to get some information about the items they have purchased. You ought not request that they write only a testimony. Your request must be well thoroughly considered and consistent with the voice of your image:

Leave a customer review

Share your suppositions

Tell us about your experience

Are you satisfied with your purchase?

Your purpose of-sale system can help you track singular customers and their purchases in case you need to customize the e-mail battles you intend to create to request that they do specific things. Care must be taken to satisfy your request simply after interacting with the client, and well-integrated purpose of-sale software can help you to take after a multitude of activities to customize the testimonial composition requests you intend to send to people having purchased your items.

Pushing ahead with customer testimonials

When it comes to advancing your e-commerce site to increase conversions, customer feedback can be very helpful.

Are there customer reviews that are already published on your e-commerce site? Have you seen an increase in sales because of customer ratings? Share with us your experiences in the comments below.